You really need to check out our demo of Pentaho's Google Maps integration, put together courtesy of Jake Cornelius, Product Manager for Pentaho Dashboards.
I like this demo for alot of reasons, but first for it's content quality. I will be the first to admit, I have a short attention span for any type of sales or marketing related collateral. Unless it's funny or can incorporate a bit of irony, I tend to hear the adults in Charles Schulz's Peanuts cartoons - wah, wah, wah, wah, wah.
Jake's demo is a great, get-to-the-point example of location intelligence - solving a problem that has a geographical component in the equation. Jake takes you through a common case where a business executive takes a trip to the East Coast, and wants to know who are the key customers by sales volume he should visit during his travels. They need to be big spenders and - that geographic component - should be located relatively close to one another so he can maximize the number of customers he can visit.
The solution was simple with Pentaho BI and Google Maps. Check it out - you will be impressed.
From a developer's point of view, I liked the demo because I know I can download this solution in the Pre-Configured Install, and not only do I have a great example Pentaho Dashboard that I can pick apart, but I also get to see AJAX and the Google Maps API in action. For the hands-on learner like myself, this demo is a nice introduction to some very cool tools I can now put in my BI toolbox.
So go get it. Download it, listen to it (it's less than 8 minutes long) and come back and tell me what you think. Not your typical demo, right?